Jason Wiggins Creative
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Jason Wiggins Creative
With these systems, you harness the knowledge and creative of your central marketing and branding teams and empower your distributed agents to customize the content to local needs. At the same time, freeing your central branding, marketing, and creative professionals from repetitive tasks and duplicate work.
you realize to maintain the control, consistency, and engagement your brand needs, every employee and customer must be part of the solution.
That’s a heavy weight, let’s lighten the load.
for your brand by putting our knowledge of the platforms and players to work for you.
We are system agnostic and make the best match between brands and providers. Rather than trusting a platform provider to fit you into their system, we find the system that suits you.
We move the discovery phase to the beginning of the process before a provider is selected. As a bonus, the procurement process gets streamlined and expedited. We can even help procurement draft the RFP.
After you select your provider, they may want to conduct another discovery related to their service offerings. To expedite the process, we provide your early discovery documentation.
The best-designed system has little value until buy-in from all stakeholders hits critical mass. What’s the plan for onboarding, training, culture building, template development, reporting, analytics, and iterative improvements? We are here to answer those questions with you and provide a solid foundation for success.
We consultant on and administer solutions that turn your print and digital creative into powerful online templates. With these systems, you harness the knowledge and creative of your central marketing and branding teams and empower your distributed agents to customize the content to local needs. At the same time, freeing your central branding, marketing, and creative professionals from repetitive tasks and duplicate work.
Distributed Marketing Platform is the most common term used to describe these offerings. They are also frequently referred to as Brand Deployment Platforms, Through-Channel Marketing, Through-Partner Marketing, MarCom Customization Systems, Web-to-Print, Ad Builders, Dynamic Templates, Online Template Editing, Co-Creation, Personalization Systems, Localization Platforms, etc.
of consumers want personalized marketing communications.*
of marketing leaders say their organizations are pursuing personalization.*
of marketers said they feel overwhelmed by the need to create more content to support personalization.*
of leading companies cite that field sales, and local interactions have the most significant impact on buying decisions and loyalty.*
*according to Gartner, Inc., a research and advisory firm.
Field Rep
I like the national campaign, but it doesn’t speak to my customers. Central marketing is backlogged, so I’ll download some images from Google, get the legal from the footer on the corporate site, and quickly put something together in Word.
Corporate
I’m gonna lose my mind if I see one more squished logo or the brand colors and fonts we retired two years ago. We need to find a way that allows for local markets to co-create, localize, and personalize content and protect the brand at the same time.
Corporate
We can barely keep up with all the one-offs for local markets. The versioning requests grow exponentially with each new channel and screen type. Plus, so many of the versions are similar to one another.
CorporatE
Why aren’t field agents following legal and regulatory requirements? We really need a repository of in market field creative. It would also help if we had a centralized CRM tool to make sure we are not in violation of CAN-SPAM or other privacy regulations.
Let’s examine a restaurant chain that focuses on fresh, local, sustainable cuisine. The brand has established fonts, colors, and photo styles. However, dining at each location is a unique experience.
With 37 locations primarily in North America and a few in Europe, centralized designers couldn’t keep up with menus changing daily at all stores. A distributed marketing platform is the solution to prevent each site from going rogue and breaking brand.
1a and 1b. They can provide the user with a set of pre-uploaded images. Maybe they want to deliver images with seasonal color or regional ingredients. For the ultimate freedom, they can allow them to upload their own photography to highlight unique offerings.
2a and 2b. In the first image, the rule under the picture is green, in the second image, it’s blue. Corporate can allow the user to select from brand colors to better work with seasonal photography.
3. Central marketing can allow the user to change the entire paragraph or specific words such as the chef’s name or region. They can even provide drop-down options or permit freeform typing.
4. All items, prices, provences, and descriptions are independently editable as freeform text. Staff determines on-hand ingredients in the morning and develops the menu. When details are finalized, staff logs-in to the brand center and updates the previous day’s template. Repurposing a previous template reduces the number of edits needed. The press-ready PDF is printed locally and prepared for the dinner rush.
When the menu is finalized, social media, banner ads, websites, emails, and printed sidewalk sandwich boards get autogenerated as part of the kitting process. After all, we want the world to know what the chef put together today.
