Contractor Services photography direction

Challenge:

The challenge was to art direct and place product photography into self-mailers and in-store catalogs. Fit large quantities and varieties of product photography, price points, and copy into a small platform.

Solution:

The solution was to direct cover photography in a way that showcases many products in one shot, reducing the overall number of individual photos needed — always being aware of copy placement during the sketching and shooting of photography reduced studio time and cost. Shooting the photography with a dynamic perspective helps add depth to a small platform that may otherwise start to feel very gridded.

Paint photo direction and layout

Challenge:

Art direct and place product photography into a custom self-mailer. How does one take an every day, unsexy product and make it look attractive with zero time or budget?

Solution:

Shot from a worm’s eye view, the photography of this everyday product uses a heroic perspective. The image is placed into a layout that was heavy on lifestyle usage examples and light on text.