Jason Wiggins Creative
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Jason Wiggins Creative
The client needed a generic holiday card that spoke to the industry but could be delivered to affiliates that serve a variety of roles within that industry.
From device manufacturers, to tower crews, salespeople, and executives, we concluded that the one thing everyone in this industry has in common is connecting people. That concept laid the groundwork for a card with sentiment rather than humor. That sentiment can be applied to all organizational roles and all the holidays of the season.
Create mood boards, demographic stylings, messaging, photography style guides, and competitive analysis for Softcard (a mobile payment joint venture between AT&T, Verizon, and T-Mobile later sold to Google Wallet).
We developed multiple mood boards based on perceived demographics. After analyzing competitor pros and cons verse our own, we established what makes us unique and valuable to each of those demographics. Those findings led us to the creation of messaging and image guidelines for each of those demographics.
Develop a package with a variety of advertising for Retail Grand Opening events.
Starting with mood boards, we developed three looks containing lifestyle imagery, potential headlines, and rough radio scripts each based around a unique theme. After selecting and refining a direction, we completed the kit with digital, print, out of home, and radio scripts containing recommended voice over talent, background tracks, and sound effects.
Write copy and design ads for roughly twelve to fifteen promotional periods per year plus service and product-specific offerings.
For nine years, we would refine our list of headlines and subheads and provide seven to twelve options per promotion. After copy tweaks and client approval, we would design the ads containing the selected copy and load them into the customization system.
