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FiberFest Logo

Challenge
Our research showed that the niche hobby of alpaca farming is filled with horrendous logos. The farms, the festivals, and the trade groups do not understand or place any value on quality design. We were tasked with upping the game.
Solution
A ball of yarn that does triple duty as a peach and a zero. While this may not be the highest profile or sexy job to work on, the results are pleasing. We created something whimsical that represented the industry, the State of Georgia, and the year. To tone down that whimsy, we set it against a very clean san serif typeface.