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Customizable Web to Print

Challenge
Create print materials that are specific to a promotion, season, product, or service, but generic enough to be used across regions by a variety of retailers.
Solution
Using a third party proprietary system that is customized to client needs, files are created to run on Adobe InDesign server and are tagged or scripted in a way that allows the files to be customized. After uploading and administering the files, authorized users can log in to the system and change products, price points, headlines, etc, using data bases of assets and their associated legal. Once customization is complete, a press ready file can be generated and delivered to a printer.