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Corporate Holiday Card

Challenge
The client needed a generic holiday card that spoke to the industry but could be delivered to affiliates that serve a variety of roles within that industry.
Solution
After brainstorming and several rounds of copywriting, the conclusion was drawn that the one thing everyone in this industry has in common, is connecting people. That concept laid the groundwork for a card with sentiment rather than humor. That sentiment can be applied to all the holidays of the season and is very inclusive.