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Challenge
Art Direct and place product photography into self mailers and in-store catalogues. Fit large quantities and varieties of product photography, price points, and copy into a small platform.
Solution
Direct cover photography in a way that showcases many products in one shot, reducing the overall number of individual photos needed. Constantly being aware of where copy will be placed during the sketching and shooting of photography reduced studio time and cost. Shooting the photography with a dynamic perspective helps add depth to a small platform that may otherwise start to feel very gridded.