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Imitation is the sincerest form of flattery.

This morning I received an email from AIGA illustrating the new identity for Wing Wing. For the most part, I like it. Vibrant colors, patterns, and energetic icons all cash in on the popularity of K-pop. It’s fun!

My only issue is with the logo. While I do not claim an exclusive right to the use of the letter W, I do find it suspect that another agency created an impossible perspective W with the same perspective twists, rounded corners, stroked edges, and some similar greens, blues, and purples. Simply filling the white voids with patterns and doubling the W does not make a unique mark.

Before I created my logo back in 2013. I did extensive searches for W using impossible perspective and did not find a thing that resembled my design in any way.

With Wing Wing serving chicken and beer and Jason Wiggins Creative serving design needs, I’m not sure if I should be concerned with this development or not. We may be in two separate industries, but we both currently serve clients in London and New York. The agency that created this logo is also currently located in London.

I do have a concern that if Wing Wing grows in popularity, I will forever hear, “Hey man, your logo looks like the Wing Wing logo!” To which my response will be to forward a link to this posting.

In the interest of protecting my own intellectual property, I thought it best to document this new development in a public forum.

The Jason Wiggins logo was finalized and put into print use on October 1, 2013. Online use began on November 17, 2013.

The date the Wing Wing logo went into use is unknown to me, but Wing Wing’s London location opened on May 17, 2017. The first dated online use that I can find is on their Facebook page on February 13, 2017. That’s 3 years 4 months and 12 days after mine.

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