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25 Jun 2014
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Don’t sacrifice your brand for your advertisers.

Your brand deserves protection. When a user walks into your brick and mortar location, or visits your website, they should know where they are. At a bare minimum, they should at least know what industry your business is in. Take the following web page as an example.
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29 Jan 2014
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´╗┐The Guards Are Drunk

You just want into your account. But the guardian (log in window) of your account is drunk and belligerent. Giving you bad directions and making you jump through hoops, as if for its own amusement. Technical limitations may have resulted in these solutions. However, a more elegant solution was surely possible. Other options are offered up below, but these may not have worked within the limitations of their respective environments. Read more!


15 Jan 2014
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Off Target Email

I just received an email from Target. At first glance, it appears to be a positive step towards correcting their security breach. However, they should have realized that the letter would be met with skepticism. Read more!

03 Dec 2013
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Check out my new look

Some of the info below can also be found in the “Logo // Identity” section of the portfolio. However, here we are going to delve a little deeper into color selections, fonts, and patterns.

When working on a new logo, it is crucial to continually think about how it is going to play out across all of your design needs. In my situation, that is primarily web, resume, print portfolio, and maybe a business card.
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